ComparisonUpdated 9 min read
Map My Customers vs EZRoutePlanner
Map My Customers now sells to field sales teams of five or more, on yearly contracts. If you're one rep, or you only need the routes, here's what that means.
| Map My CustomersField sales platform | VS |  EZRoutePlannerWeb route planner |
|---|---|---|
| None; demo first | Free plan | Yes: 30 addresses |
| 5 users at $99/mo, paid yearly | Smallest purchase | $20/mo, billed monthly |
| 12 months | Commitment | Monthly, or 6 months at 25% off |
| Up to 69 | Stops per route | 30 free, 200 paid |
| Two-way, every plan | CRM sync | No |
| The MMC app and a seat | Rep or driver needs | A link in the phone's browser |
Checked October 21, 2026 against each company's own website.
The short answer
Map My Customers suits field sales teams of five or more that want a CRM-synced platform; EZRoutePlanner suits anyone who only needs optimized routes. As of October 2026, Map My Customers has no free plan or self-serve trial and starts at $99 per user a month, paid yearly, with a 5-user minimum: about $5,940 a year. Its routes hold up to 69 stops. EZRoutePlanner is free for 30 addresses and 30 stops a route, and paid plans start at $20 a month.
Choose Map My Customers if
- you manage five or more outside reps and want their activity synced both ways with Salesforce, HubSpot, Dynamics or Zoho
- you want territories, Lead Finder, dashboards and rep coaching in the same tool as the routes
- your reps route around booked appointments (anchor stops on Enterprise)
- your buyers or IT team require SOC 2 Type II, a HIPAA agreement or SSO
Choose EZRoutePlanner if
- you're one rep or a small team and can't commit to five seats for a year
- you want to sign up and plan a route today, without booking a demo
- some of your routes run past 69 stops
- one person plans, and everyone else just needs the route on their phone
01
Map My Customers pricing: five seats, a year up front
Map My Customers sells three plans. Each is priced per user per month, paid yearly, and each has a minimum number of users:
- Industry Leader: $99 a user, minimum 5 users. The smallest possible purchase is about $5,940 a year.
- Enterprise: $139 a user, minimum 10 users, so about $16,680 a year at the minimum. This is the plan with Advanced Routing (anchor stops and live-traffic ETAs) and the mileage tracker.
- Field Intelligence: $199 a user, minimum 35 users, about $83,580 a year at the minimum.
Plans run on a 12-month commitment. You can upgrade during the term; downgrades wait for the renewal. There's no free plan and no self-serve trial: the pricing page offers "Book a Demo" or "Contact Us". Registered nonprofits get 25% off, and multi-year deals or more seats bring the per-seat price down.
EZRoutePlanner has no seats, no minimum and no contract. You sign up with Google or email, start on the free plan, and move to a paid plan from $20 a month when your list outgrows 30 addresses.
02
Map My Customers' routing, plan by plan
Routing in Map My Customers depends on the plan, and the bigger routing features sit on Enterprise, which starts at 10 users.
| Compared | Industry Leader | Enterprise | EZRoutePlanner |
|---|---|---|---|
| Stops per route | Industry LeaderUp to 69 | EnterpriseUp to 69 | EZRoutePlanner30 free, 200 paid |
| Route optimization | Industry LeaderStandard | EnterpriseStandard plus Advanced Routing | EZRoutePlannerOne click, shortest order |
| Several days or routes | Industry LeaderMulti-day routing | EnterpriseMulti-day routing | EZRoutePlannerUnlimited routes on paid plans |
| Appointments that can't move | Industry LeaderNo anchor stops | EnterpriseAnchor stops stay fixed | EZRoutePlannerFixed start and a pinned last stop only |
| Live traffic | Industry LeaderNot listed | EnterpriseETAs, with re-optimizing | EZRoutePlannerNo; orders by distance |
| Mileage tracker | Industry LeaderAdd-on | EnterpriseIncluded | EZRoutePlannerNo |
| Navigation | Industry LeaderGoogle Maps, Waze or Apple Maps | EnterpriseGoogle Maps, Waze or Apple Maps | EZRoutePlannerGoogle Maps, Apple Maps or Waze |
| Who can run a route | Industry LeaderReps with a seat | EnterpriseReps with a seat | EZRoutePlannerAnyone with the link |
From Map My Customers' pricing page and Advanced Routing page, checked October 21, 2026. The pricing page doesn't give a stop cap for each plan; 69 is the figure on its routing page.
03
Who Map My Customers is built for now
Map My Customers calls itself an execution platform for outside sales. It's aimed at mid-size field teams in medical devices, manufacturing, distribution, building materials and consumer goods. Its newest features are AI and manager tools: an AI Field Agent that turns a rep's voice debriefs into follow-up drafts, Field View, which replays a rep's day on the map, and Exec HQ, which writes weekly summaries for leadership. It's SOC 2 Type II certified and signs HIPAA business associate agreements. Reps rate the app 4.2 on the App Store (471 ratings) and 3.8 on Google Play (150 ratings).
That's a sensible product for a 20-rep team with a sales operations lead. It isn't sold to a single rep, a contractor with a van, or an owner who sends three routes each morning, and the seat minimums say so plainly.
EZRoutePlanner sits at the other end. It has no CRM, territories, check-ins or lead finder. It takes a list of addresses, puts each route in the shortest order, and gets the route onto a phone. If that's the whole job, a field sales platform is more than you need.
04
Map My Customers vs EZRoutePlanner pricing
As of October 2026, Map My Customers charges $99, $139 or $199 per user a month, paid yearly, with 5-, 10- and 35-user minimums. EZRoutePlanner has a free plan and paid plans from $20 to $200 a month, priced by saved addresses, billed monthly, or every 6 months with 25% off.
Map My Customers
Priced by users, 5-seat minimum
- Industry Leader$99/user/mo
Minimum 5 users (about $5,940 a year). 50,000 records, two-way CRM sync, route optimization
- Enterprise$139/user/mo
Minimum 10 users (about $16,680 a year). Advanced Routing, mileage tracker, AI Field Agent
- Field Intelligence$199/user/mo
Minimum 35 users. Adds Exec HQ and a dedicated field strategy engineer
Priced per user per month but paid yearly, on a 12-month commitment. No free plan or self-serve trial; you book a demo. Registered nonprofits get 25% off. The $50 to $60 individual plans still listed on some review sites are no longer offered.
Checked October 21, 2026 on mapmycustomers.comEZRoutePlanner
Priced by saved addresses
- Free$0
30 saved addresses, 30 stops a route, unlimited routes (one at a time)
- Starter$20/mo
200 saved addresses, 200 stops a route
- Standard$40/mo
1,000 saved addresses, 200 stops a route
- Professional$80/mo
3,000 saved addresses, 200 stops a route
- Enterprise$200/mo
10,000 saved addresses, 200 stops a route
Paid plans keep every route at once and add drive times and avoiding highways or tolls. Billing every 6 months takes 25% off. Every plan includes optimizing, sharing and exports, and drivers cost nothing extra.
Checked October 21, 2026 on ezrouteplanner.com05
What a year of Map My Customers costs next to EZRoutePlanner
Because of the seat minimums, Map My Customers costs the same for one rep as for five. These are first-year costs at list price.
| Compared | Map My Customers | EZRoutePlanner |
|---|---|---|
| One outside rep600 accounts; a single seat isn't sold | Map My CustomersAbout $5,940 (5-seat minimum) | EZRoutePlanner$480 on Standard ($40/mo)Lower cost |
| Three reps, one planner1,200 shared accounts | Map My CustomersAbout $5,940 (still 5 seats) | EZRoutePlanner$960 on Professional ($80/mo)Lower cost |
| Five-rep team2,500 accounts; a manager plans the routes | Map My CustomersAbout $5,940 on Industry Leader | EZRoutePlanner$960 on Professional ($80/mo)Lower cost |
| Ten reps routing around appointmentsBooked meetings that can't move | Map My CustomersAbout $16,680 on Enterprise | EZRoutePlannerNot a fit: no appointment anchors or time windows |
Map My Customers figures are list price times the minimum seats for 12 months; nonprofits get 25% off, and bigger or multi-year deals are quoted. EZRoutePlanner figures are 12 months of monthly billing, and paying every 6 months takes 25% off. The EZRoutePlanner rows assume one person plans the routes and shares a link with each rep.
06
Map My Customers vs EZRoutePlanner, feature by feature
Both optimize a route and hand the driving to Google Maps, Waze or Apple Maps. Map My Customers wraps that in a sales platform; EZRoutePlanner wraps it in a route planner with nothing else attached.
| Compared | Map My Customers | EZRoutePlanner |
|---|---|---|
| Adding stops | ||
| Import a spreadsheet | Map My CustomersCSV or spreadsheet import, SFTP and CRM sync | EZRoutePlannerCSV or Excel; AI finds the address columns |
| Saved addresses for next time | Map My Customers50,000 records; unlimited on Enterprise | EZRoutePlannerAn Address Book of up to 10,000 |
| Optimizing the order | ||
| Puts stops in the best order | Map My CustomersStandard optimization on every plan | EZRoutePlannerOne click, shortest order |
| Fixed start, end or round trip | Map My CustomersFixed anchor stops on Enterprise and up | EZRoutePlannerFixed start, round trip or a pinned last stop |
| Stops in one route | Map My CustomersUp to 69 | EZRoutePlanner30 on Free, 200 on paid plans |
| Delivery time windows | Map My CustomersAppointments as anchor stops, Enterprise and up | EZRoutePlannerNo |
| Traffic in the plan | Map My CustomersLive-traffic ETAs with Advanced Routing | EZRoutePlannerNo; orders by distance |
| Splits stops across drivers for you | Map My CustomersNo; each rep routes their own day | EZRoutePlannerYou lasso stops into routes on the map |
| Routes and drivers | ||
| Send a route to a driver | Map My CustomersEvery rep needs a paid seat | EZRoutePlannerA link or QR code |
| What the driver needs | Map My CustomersThe MMC iOS or Android app, on a seat | EZRoutePlannerA link: no app, login or seat |
| Turn-by-turn navigation | Map My CustomersHands off to Google Maps, Waze or Apple Maps | EZRoutePlannerHands off to Google Maps, Apple Maps or Waze |
| Live driver tracking | Map My CustomersNo live map; Field View replays the day | EZRoutePlannerNo |
| Getting the route out | ||
| Spreadsheet export | Map My CustomersReports and mileage logs; route export not published | EZRoutePlannerCSV and Excel, your choice of columns |
| Open the route in Google Maps | Map My CustomersDirections hand off to Google Maps | EZRoutePlannerYes, in links of 10 stops |
| Platform and price | ||
| Works on | Map My CustomersWeb, iPhone, Android | EZRoutePlannerAny browser: Windows, Mac, iPhone, Android |
| Free plan | Map My CustomersNo free plan or self-serve trial | EZRoutePlanner30 addresses, no credit card |
| Paid plans from | Map My Customers$99/user/mo, paid yearly, 5 users minimum | EZRoutePlanner$20 a month |
| Price is set by | Map My CustomersUsers, with 5-, 10- or 35-seat minimums | EZRoutePlannerSaved addresses; no seats or minimums |
YesOn paid plansPartlyNo
Map My Customers' CRM sync, territories, Lead Finder, dashboards and AI tools aren't rows here, because EZRoutePlanner has nothing like them.
07
Map My Customers' strong points, and EZRoutePlanner's
Where Map My Customers is stronger
- Two-way sync with Salesforce, HubSpot, Microsoft Dynamics and Zoho on every plan, NetSuite on Enterprise, plus SFTP and a public API.
- Territory management, Lead Finder, goals and contests, dashboards and scheduled reports for managers.
- Advanced Routing on Enterprise: appointments stay fixed as anchor stops, ETAs use live traffic, and you can re-optimize when traffic builds.
- Field View replays a rep's day, and the AI Field Agent drafts follow-ups from voice debriefs.
- SOC 2 Type II, HIPAA business associate agreements and GDPR on every plan, with SSO for larger buyers.
Where EZRoutePlanner is stronger
- A free plan and self-serve sign-up; paid plans from $20 a month with no seats, minimums or demo.
- Monthly billing if you want it, where Map My Customers asks for a 12-month commitment.
- Up to 200 stops a route on paid plans, against 69.
- Reps and drivers open routes as a link or QR code, with no app, login or seat.
- Paste a list or import CSV or Excel, check every stop on a map, and export routes to Google Maps, CSV, Excel or PDF on every plan.
08
The verdict: a platform for sales teams, or a route planner for anyone
Map My Customers has become a platform for running field sales teams, and it prices like one: five seats, a year up front, a demo first. For a team that will use the CRM sync, territories and coaching tools, that can be money well spent.
For one rep, a small team, or anyone whose real need is the route itself, it's far more than the job requires. EZRoutePlanner plans the same kind of routes, up to 200 stops each, on a free plan or from $20 a month.
Sales leader with 10+ reps on Salesforce
Map My Customers
CRM sync, territories, Field View and coaching in one place, with anchor stops on Enterprise.
One rep, paying personally
EZRoutePlanner600 accounts on Standard for $40/mo, instead of a 5-seat yearly contract.
Small team with one person planning
EZRoutePlannerOne account, a route per rep, and a link each rep opens on their phone.
Regulated buyer that needs HIPAA and SSO
Map My Customers
SOC 2 Type II and HIPAA on every plan, and SSO with SAML on Enterprise.
09
Questions people ask about Map My Customers
Does Map My Customers have a free trial?
No self-serve trial is advertised. As of October 2026, Map My Customers' pricing page offers "Book a Demo" or "Contact Us", with no free plan and no trial sign-up. If you want to try route planning today, EZRoutePlanner has a free plan (30 addresses, 30 stops a route) that needs no credit card.
Can one person buy Map My Customers?
Not as a single seat. The smallest plan, Industry Leader, has a 5-user minimum at $99 per user a month, paid yearly, which comes to about $5,940 a year as of October 2026. The individual plans that older review sites mention, at $50 to $60 a month, are no longer on Map My Customers' pricing page.
How many stops can Map My Customers route?
Up to 69 stops per route, according to Map My Customers' Advanced Routing page; the pricing page doesn't list a different cap by plan. Each rep plans their own routes in the app, so it isn't a fleet optimizer that splits stops across drivers. EZRoutePlanner takes up to 200 stops a route on paid plans.
Is Map My Customers month to month?
No. Plans are based on a 12-month commitment and paid annually. You can upgrade during the term and get the new features right away; downgrades take effect at your annual renewal. EZRoutePlanner bills monthly, or every 6 months with 25% off, and has a free plan.
Is Map My Customers cheaper than Badger Maps?
Not for small teams. Badger Maps Business is $58 per user a month billed yearly, or $69 monthly, with no seat minimum, so one rep can buy one seat. Map My Customers starts at $99 per user with a 5-user minimum, paid yearly. For larger teams, compare the features in Badger Maps vs Map My Customers.
Does Map My Customers work with Salesforce and HubSpot?
Yes. Every plan includes two-way sync with Salesforce, HubSpot, Microsoft Dynamics and Zoho, and Enterprise adds NetSuite and an open API. EZRoutePlanner has no CRM integrations: you'd export accounts from your CRM as a CSV or Excel file and import them to plan routes.
What's a simpler alternative to Map My Customers for route planning?
EZRoutePlanner, if routes are what you need. It's self-serve and free for 30 addresses, with paid plans from $20 a month by saved addresses and no per-user fee. You paste or import your accounts, optimize each route in one click, and send it to a phone as a link. It has no CRM sync, territories or check-ins.
Sources and method
EZRoutePlanner wrote this comparison, so we have a side. To keep it fair, every fact about Map My Customers comes from its own website, help pages or app store listing, checked on October 21, 2026. Prices change, so check the links below before you buy. If something here is out of date, tell us and we'll fix it.